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Hero MotoCorp launches online sales of two-wheelers on own website

Actor Ranbir Kapoor and Pawan Munjal, MD & CEO, Hero MotoCorp, at the launch of Hero's new motorcycle at Auto Expo 2016 in Greater Noida Actor Ranbir Kapoor (left) and Pawan Munjal, MD & CEO, Hero MotoCorp, at the launch of Hero's new motorcycle at Auto Expo 2016 in Greater Noida After having successfully sold over half a million units through a tie-up with e-commerce major Snapdeal, Hero MotoCorp has launched online bookings on its own website. The 18-month-old partnership with Snapdeal, meanwhile, will continue even as the company pushes sales on its own platform.
 
While the online booking facility went live a month ago, the company, India’s largest maker of two-wheelers, said it was too early to share sales numbers for the online channel. Hero, which sells over six million units a year in the domestic market, sold 520,000 two-wheelers on Snapdeal since the tie-up in December 2014. Hero is also in advanced stages of closing tie-ups with other leading e-commerce players to push online sales, sources said.
 
“We will be generating customer awareness about this online buying feature through communication​on our social media platforms and through dealership activation programmes,” a company spokesperson said.
 
The facility, available on Hero’s website, offers the entire range of Hero two-wheelers; the delivery process remains the same and the customer gets the same service and warranty benefits across all 6,000-plus Hero outlets.
 
For Hero, the online platform has emerged as a tool to achieve incremental sales and complement volumes from its physical retail network. It also helps it reach youth, given the increasing reach of e-commerce to this demographic.
 
Advantage of online sales include access to the full range of Hero’s bikes and scooters in all variants and colours, which might not be always available at a particular dealership. A buyer can book a two-wheeler online by paying a minimum booking amount of Rs 5,000. ​ ​The minimum booking amount is the same across different products, while the and the maximum booking amount is the ex-showroom price of the product.​ ​After online booking of the product, the customer can visit the dealership to complete the next steps for delivery.
 
Online presence is increasingly becoming critical for most auto companies, with most makers tying up with e-commerce portals. In May 2015, Piaggio announced it would sell Vespa scooters through Snapdeal, while Suzuki Motorcycles entered into a tie-up with the site in November. In March this year, TVS Motors also entered into a deal with Snapdeal for its bikes.