The new Hero Electric NYX, priced at Rs. 29,990 (on-road price), will be available exclusively on Paytm, the first time that an e-bike company has chosen an online platform to launch the product.
The bike will be launched in 15 cities across the country and will be followed by availability of e-bikes across all local dealerships of Hero Electric.
"Hero is registering a significant rise in demand for its e-bikes,” said Sohinder Gill, CEO, Hero Electric. “Amid growing awareness about sustainability, we have decided to launch the Hero Electric NYX on World Environment Day (June 5) to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1,000 units within the first two weeks of the launch.”
Paytm vice president Renu Satti said: "Paytm has accounted for five per cent of the pan-India sales of Hero Electric in the last month. We are expecting a similar demand for NYX on our platform."