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Goodyear India and IRTE launch road safety programme

In a bid to promote safe driving in India, tyre major Goodyear, in association with the Institute of Road Traffic Education (IRTE), had initiated a unique road safety programme, 'Safer Roads, Safer You.'

The initiative was aimed at offering complimentary training to select taxi drivers in Delhi-NCR and Mumbai.

The focus of this initiative was to train 2,400 drivers in Delhi and Mumbai till March. A one-day workshop was conducted for groups of 20 taxi drivers to create awareness and cover critical aspects such as defensive driving, passenger comfort and safety, vehicle maintenance, personal management and incident management.

The participating drivers were also given an incentive of Rs. 500 along with a complimentary accidental death insurance policy of Rs.2 lakh, and a certificate on successful completion of the workshop.

“With Safer Roads, Safer You, we hope to create a culture of safe driving and passenger care in the taxi service industry to help increase ridership of the public transportation system, thereby benefitting the fleet owners, taxi drivers, police organisation and end users,” said Rajeev Anand, vice-chairman and MD of Goodyear India. About 124 workshops were conducted during the initiative, each training about 20-25 drivers.

"With our association with Goodyear India, we hope to improve the customer service standards and to control occurrences of traffic violations,” said Rohit Baluja, president, IRTE. “This initiative will address these issues through its various workshops and will provide an opportunity to the state to regain the trust of people, especially tourists, in the taxi service and its public transportation system."