Ford India to launch eight more models by 2015


Buoyed by encouraging customer response to 'Figo' and 'Endeavour' cars, Ford India will introduce eight more models by 2015, a senior executive of the auto major said today.

The US-based carmaker started 2011 with its best-ever monthly sales performance. The company sold over 10,000 units in the first month of the New Year and is now concentrating on introduce eight more car models in the next four years, Anurag Mehrotra, Vice-President (Marketing), Ford India, said here.

Besides, the company is concentrating on expanding its network across the country by appointing 30 more dealers, Mehrotra said, adding Ford India currently has 170 dealers.

The firm sold 83,887 units in 2010 and nearly tripled it sales volume against a total of 29,488 cars sold in 2009, he said, adding the auto major has not seen such a huge jump in sales in the last 15 years.

Ford India sold 10,026 units in January as against 2,453 units in the same month last year, Mehrotra said.

Gujarat is one of the fastest growing markets for Ford in the western region and the state has contributed 28 per cent of the total sales, he added.