Sharing their growth trajectory, American auto giant - Ford India have announced a sale of 13,297 vehicles in the month of April 2014. This number when compared with last years figures describe a 83 percent increase in regards to domestic sales and export sales put together that rose from 7,270 to 13,297 units.
In detail, recently recorded data states that the company sold 6651 units last month as compared to 4003 units during the same period last year thereby indicating a growth of 66 percent. As for exports, the numbers to seem to have gone up with the automaker managing to sell 6646 units as against 3267 recorded in the same month last year.
Speaking on this announcement, Vinay Piparsania, Executive Director of Marketing, Sales and Service at Ford India said, " Despite on-going business challenges faced by Indian automotive industry, Ford India sales have held steady in April". He further added, "In the run up to the formation of the next Government, we remain cautious and watchful in anticipation of progressive policy interventions to energize the Indian automotive sector.”
In fact the most recent launch of 2014 Edition - Ford Endeavour just a couple of days ago will surely help Ford raise the bar when it comes to its overall sales figure. With a starting price of Rs 19,83,898 lakhs (ex-showroom Delhi), the facelifted Endeavour now offers a bolder look on the outside while the cabin too has been refreshed. The exterior design caters to a stylish new front grille, bumper and sleek headlamps. True to its nature, off road capabilities remain the same along with the powerplant that remains unchanged.
“Ford Endeavour is a trusted nameplate and holds a special place in Ford India’s product portfolio. It has remained a vehicle of choice for customers who desire a dependable, muscular, rugged yet comfortable and safe SUV,” commented Piparsania.
That's not all. With the all new Ford Fiesta expected sometime soon, Ford would be looking forward to setting the record strait with majority of its competitors. Given that this sedan received a good reception during the 2014 Indian Auto Expo courtesy its bolder design appeal based on the companies latest design philosophy only goes to say that good things are coming their way.
For more information on the New Ford Fiesta, stay tuned to our news section.
Source : CarDekho