In a bid to enhance the convenience of its customers, Ford India today appointed ‘Eminent Auto Parts’ as its exclusive distributor for genuine service parts in Delhi. With this move, Ford customers in the city will now be able to buy spare parts even outside the authorised dealership network.
Located at 10/58, Kirti Nagar Industrial Area, New Delhi, Eminent Auto Parts will also reach out to all retailer and independent repair shops in the national capital. After this, Ford plans to expand the retail distribution network to Karnataka, Maharashtra, Tamil Nadu, Kerala and Eastern region of India as well.
Speaking over the move, Nigel Harris, President and Managing Director, Ford India said “With a manifold increase in our customer base, retail distribution of Ford Genuine service parts is a right step at the right time. And the launch in Delhi is a first step in this journey and will ensure that Ford genuine spare parts are available to our customers more conveniently than ever – be it multi-brand workshops or their trusted mechanic.”
“While we gradually ramp up our service presence, we want to ensure that genuine Ford spare parts are never far from a customer’s reach. Ford Genuine Parts will guarantee continued quality, safety and convenience to our consumers,” he added.
At the same time, customers visiting Ford’s dealers and workshops will be benefited with company's service innovations like Happy Pockets. This new initiative ensures low cost of ownership and offers service from just INR 2,199. Over-the-counter availability of Ford Genuine Parts comes as an addition to the company's existing customer focused initiatives, such as parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card and the above mentioned Happy Pocket Service.
Source : CarDekho