Ford India has launched the Figo, its first true B-segment hatch in India at a mouth watering price tag. The base Figo 1.2 petrol (LXi) starts at Rs 3.49 lakh, ex-showroom, Delhi, going up to Rs 4.42 lakh for the premium Titanium variant. The diesel starts at Rs 4.48 lakh and goes all the way to Rs 5.29 lakh for the top end variant (see detailed price listing below).
This puts this B-segment hatchback firmly in the same price range as the Chevrolet Beat, Maruti Suzuki Swift and Ritz and Hyundai i10.
Apart from the strong price positioning, the Figo is also being supported by a dealership network of 167 outlets in 97 cities. Ford has also worked hard towards its localisation, beginning with as high as 80 per cent at launch. This will mean that Ford can also offer a rather competitively priced after sales service.
Based on the Fiesta platform, the Figo is offered with two engines - a 1.2-litre 70 bhp Duratec petrol and a 1.4-litre Duratorq diesel with 68 bhp.
Read our review on the Figo here: http://bsmotoring.com/news/ford-figo-first-driving-impressions/1624/1
1.2 Duratec LXi Rs 3.49 lakh
1.2 Duratec Exi Rs 3.81 lakh
1.2 Duratec Zxi Rs 3.99 lakh
1.2 Duratec Titanium Rs 4.42 lakh
1.4 Duratorq Lxi Rs 4.47 lakh
1.4 Duratorq Exi Rs 4.72 lakh
1.4 Duratorq Zxi Rs 4.96 lakh
1.4 Duratorq Titanium Rs 5.29 lakh
* All prices ex-showroom, Delhi