As launch is scheduled to happen next month, Ford dealers in selected cities have started taking booking for the upcoming compact sedan Figo Aspire. When we spoke Ford dealers in Mumbai they told us that the booking has started with an initial payment of Rs 50,000. Since the car is yet to be launched and there is no info on the actual price tag, the dealers are also offering full refund on booking amount if one decides to cancel. Ford Figo Aspire is a compact sedan, so the price range is expected to be close to Maruti Suzuki Swift DZire, Honda Amaze and Hyundai Xcent.
Company has also pulled up its sleeves and started the pre-launch campaign - “What Drives You?" of Aspire sedan, for which the firm has officially signed Farhan Akhtar - ‘a versatile actor, singer and ace director’, as the brand ambassador.
The compact sedan gets countless segment-first features such as dual-clutch six-speed automatic, Electronic Stability Control, Hill Assist, SYNC-AppLink and more.
Figo Aspire will also be equipped with the latest version of SYNC with AppLink in-car connectivity system that allows drivers to control their phone, entertainment and apps hands-free using simple voice commands. The new Figo Aspire will be made available with a 1.5L TDCi diesel engine and a 1.2L TiVCT petrol engine option.
In its unique ad campaign, the automaker will reward eight participants, selected throughout the course of the campaign, with Rs. 1 lac each. A total of 56 participants will be gratified with special prizes and rewards including surprises and personalized experiences in Ford Figo Aspire.