Hyundai has been quite a powerpack in the small car space, and with the success of the Santro and Santro Xing in the early part of Hyundai's entry into India, followed by the i10 and most recently the i20, Hyundai have done terrifically in this space.
The biggest challenge for Hyundai however has been its lack of presence in the A-segment. Currently ruled by Maruti Suzuki with its 800 and Alto and to an extent by General Motors with the Chevrolet Beat, there have been no significant cars in this segment for a long while, except for the Alto K10 that was launched in mid-2010.
The Eon, however could change things and don't be surprised if more players show interest in this segment, post-Eon.
Ready for launch in the next few weeks, the Eon is based on the Santro platform and uses a lot of components from both the Santro and i10. Developed and built at a cost of US $ 350-400 mn, the Eon will be the cheapest car in Hyundai's range. A lot of its development took place in India at Hyundai's research and engineering facility in Hyderabad.