In a move to turn things around, Fiat has introduced a new 5x5 scheme for the prospective buyers in India. The offer focuses on five crucial aspects why one would like Fiat cars as its vehicles possess distinct Italian styling, sturdy built quality, superior ride and handling, high ground clearance and are also feature loaded.
The five vital aspects are multiplied by ‘five’ offers that include 5.5% interest rate on car loan, 5 years warranty on its cars, 5 years roadside assistance, 5 free services and the last and most tempting one is that 5 couples can win a trip to Italy. Fiat Linea will get all the five benefits of the scheme while the other models in the line-up will not get 5.5% interest advantage from this package.
Past few years bear witness to the fact that Fiat has not performed well in the Indian market and there is not a single reason behind its underachieving. But now in order to bolster its lackluster appeal in the market, the Italian automaker is not only offering alluring benefits, but also improving its service quality and customer experience. Recently, the carmaker organized a free service camp in 131 exclusive dealerships across the country.
But even after releasing solid products like Punto Evo and Avventura Crossover, the demand for Fiat cars are still unfavorable. By offering this scheme, Fiat India hopes a little bump in its sales.
Source : CarDekho