Brand Finance, a leading valuation expert has ranked Ferrari as the world's most powerful brand for the year 2013. Having ranked 500 of the world's most famous companies, Brand Finance ranked Ferrari higher than the likes of Google, Coca-Cola, PriceWaterhouseCoopers and Hermes.
The ranking comes on the back of a strong performance, both financially and in terms of units sold in 2012. Ferrari recorded a turnover of 2.43 billion euros and net profits of 244 million euros for the year 2012, its highest recorded profits and turnover in the 66-year history of the company. Having sold a total of 7,318 cars in 2012, up 4.5 per cent, Ferrari has emerged as a strong competitor in luxury and ultra-luxury segment.
The United States with 2000 plus cars in 2012, followed by Greater China (784 units), Germany (750 units) and Great Britain (673) continue to be the largest markets for the brand. The Middle East and Africa, which also constitutes India sold 556 cars, up 4.5 per cent.
Ferrari currently sells four models; the California, 458 Italia, F12 and FF across all markets. It will reveal its Enzo successor at the Geneva Motor Show next month and is slated for a limited run of 499 units with a price tag northwards of 1 million euros a piece.