Resurrection. Few can argue with a concept such as that. Countless Bollywood movies have celebrated it and then followed it up with sequels. They make for lovely back-of-the-book tales in aReader’s Digest. And of course, there are some that are corporate in nature. Right now, the automobile world has one such tale in the making — General Motors.
Do a quick check on the Web and you can trace the last few months of GM — they are anything but a Niall Ferguson bestseller in the making. Senate hearings, filing for bankruptcy, change of guard and getting out of bankruptcy... you couldn't have asked for a busier corporation. GM insists the car to get them out of trouble will be the Volt. I say, hell no, it's the Cruze, followed by the Beat, the two cars heading to your local Chevrolet showroom this winter. And of course, many others around the world.
You really can't find a better car than the Cruze to begin a new innings with. In most countries, it's a premium C-segment offering, taking on the best the Orient has to offer — the Toyota Corolla and Honda Civic. Last year, the two cars sold a couple of million cars between themselves, combined! Now imagine if Chevrolet were to grab even a two-digit share of that figure and you would find a whole bunch of suits at Aichi and Minato sweating.
