The cheapest BMW in India has just been launched - the BMW X1. Prices are -
X1 sDrive 18i 22 lakhs
X1 sDrive 20d - 23.9 lakh
X1 sDrive Exclusive 20d - 29.9 lakh
*Two engine options - 1.8-litre petrol* and 2.0-litre diesel
*Corporate petrol/diesel and Exclusive diesel trims
*Priced in the region of Rs 22-32.5 lakh
*200 plus pre-orders from Delhi/NCR region alone, 300 plus orders from Mumbai region expected
*Downpayment of Rs 3 lakh; dealerships quoting 5-6 month waiting in metros already
The most awaited BMW of the year, the X1 is coming to a BMW dealership near you next week. Come December 23 and BMW India will launch its cheapest Indian offering so far. Pricing for the BMW X1 is expected to be extremely competitive, starting at Rs 22 lakh, ex-showroom Mumbai.
On the outside, the X1 will get halogens for the base version and xenons with corona rings for the Exclusive and Cool Elegance Version version. The Corporate Edition will also sport 16-inch wheels, with the Exclusive and Cool Elegance running on 17-inchers while optional 18-inchers will be available as an accessory.
On the inside, the typical Corporate Edition features like a single-CD player instead of a six-CD changer and faux leather instead of cowhides will be part of the package. The Highline will not only get the six-disc changer with aux-in and USB ports as well as leather seats, but will also get a 4-inch screen and i-Drive with Bluetooth as standard. A panorama sunroof will also be offered on the Exclusive which won't be available on the X1 sDrive 18i and 20d.
Interior space is decent for four and maybe a touch cramped in comparison to full grown SUVs such as the Toyota Fortuner and Hyundai Santa Fe.
What is important to know is that BMW has fired a salvo not only at its German competition, but also taken on the likes of Toyota, Hyundai and Nissan who have a significant presence in the Rs 20-30 lakh price bracket. As a segment buster, the X1 has tremendous potential and might only help the company cement its position in India as the best-selling luxury car brand. Watch this space for more updates as they happen.
X1 sDrive 1.8i petrol: Rs 22 lakh
X1 sDrive 20d: Rs 23.90 lakh
X1 sDrive 20d Exclusive: Rs 29.90 lakh
X1 sDrive 20d Cool Elegance: Rs 32.5lakh
*Correction*: The 1.8 and not the 2.0-litre petrol will be offered
Further updates: Highline will be called Exclusive and an additional Cool Elegance may be offered