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It was back in November 2001 that Bajaj Auto launched the Pulsar brand with a 150cc motorcycle. Another 180cc motorcycle was quickly added to the Pulsar family about a month later. Naked yet smartly styled, the Pulsar twins made college kids lust and level-headed married men rethink their priorities. There has been no let-up on the growth of the Pulsar range ever since. Soon both versions were revamped with DTSi technology and styling tweaks. The hunger for speed grew with the addition of the 200cc motorcycle, and, ultimately, the big daddy in the form of the Pulsar 220 and its streetfighter version. It is the introduction of the P220, as it is popularly known, that made famous ‘The Fastest Indian’ tag.
In short, Bajaj Auto has consistently made performance, crisp styling and a sporty image synonymous with the Pulsar brand — all of which were rather lacking with commuter motorcycles in the sub-150cc segment. So the thinking went: Why not envelope the motorcycles that inhabit the lower rung with the Pulsar aura?
Bajaj Auto did just that with the Pulsar 135LS, the LS standing for Light Sports. And the results are there to see with over 85,000 Pulsar 135LS already sold in the 130 days since its launch in December 2009. In fact, Bajaj Auto claims that the Pulsar 135LS is now the second-largest player in what the company calls the ‘sports segment’, second only to the larger Pulsar 150.
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