Bajaj Auto today unleashed a price war in the 150cc motorcycles segment with the launch of its new Discover priced at Rs 46,000 (ex-showroom, Delhi), which will be cheaper by at least Rs 6,000 from competitors. The popular 150cc motorcycle segment aims to balance out power, styling, handling and fuel economy. Bajaj claim that their 150cc Discover DTS-i will do a 0-60 kph time of 5.3 seconds and have a top-speed of 105 kph. In terms of power-to-weight ratios, this Discover 150 is the king of the 150cc segment with a 107.4 PS/ton figure. And to add to the bang-for-the-buck positioning, features like alloy wheels, electric start, disc brake, gas-damped suspension, LED tail lamps and a 100/90 rear tyre are standard. Features that the competition in this price-bracket offers, if at all, as an optional extra. "With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio," Bajaj Auto Ltd (BAL) Chief Executive Officer (Two-Wheeler) S Sridhar said in a statement. The company said the new bike will be positioned as 'commuter sports' bike delivering a fuel economy of 65kmpl, that gives the utility of a commuter bike combined with the performance, style and features of a sports bike.
The 150cc segment is mainly sports and performance oriented and all the bikes are priced above Rs 50,000.
While Hero Honda's 'CBZ Xtreme' comes at a price of Rs 55,875, the Hunk is priced at Rs 55,275, the 'Achiever' at Rs 53,925. Similarly the TVS's 'Apache RTR' range comes with a starting price of Rs 52,000. Bajaj's very own 'Pulsar' 150cc is also priced at Rs 61,105.
India Yamaha's four motorcycles -- FZ16, FZS, Fazer and YZF-R15, in the 150cc category are priced between Rs 65,000 and Rs 98,000. Suzuki Motorcycle India's 'GS150R' comes at a price of Rs 59,602.
Bajaj's new bike is fitted with a 150cc 13 PS DTS-i engine and is a follow-up to the Discover 100cc launched by the company in July last year. It has a Bharat Stage III emission norm compliant engine.
Sridhar said the Discover 100cc has become a mass-selling model within a short period and currently averages 75,000 units in sales a month and the company now hopes to keep the momentum with the new higher-end bike.
The Discover 150 will be launched in a phased manner across the country.