Bajaj is making a comeback

More Related Stories Bajaj says focus remains on bigger and sportier bikes Pulsar 135? - High on looks, low on power Bajaj Auto's net grows nearly 3-fold Bajaj's KTM acquisition plans hit roadblock Pulsar 135 is a big hit! Bajaj vehicles BS III compliant, says company Bajaj Auto up 2% on robust sales target for FY11 Bajaj Pulsar 135LS - Small Wonder Soldiering on - The Bajaj-KTM project

The company recorded Ebitda margins of 22.9 per cent during the March 2010 quarter. They were 21.7 per cent for the financial year 2010. While average price realisations have remained the same at Rs 40,000 per vehicle during the year, the company managed to cut employee costs and other selling costs by 9 per cent and 10 per cent, respectively. The growth of 84.4 per cent in motorcycle sales in April happened at a time when Hero Honda and TVS saw their volumes decline 10.4 per cent and 1.4 per cent, respectively. One of the major attributes of Bajaj Auto’s better performance has been the successful launch of three products — Pulsar 220cc (variant), Discover 100cc and Pulsar 135cc. Analysts reckon that this has a huge bearing, as generally only one out of five motorcycles launched is a success. Its overall market share has now grown to 24.3 per cent in FY10, as compared to the 21.9 per cent in the previous year. The company is expected to raise its capacity to 3,50,000 motorcycles by September 2010, which will continue to give it revenue traction.