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Auto Summit focuses on concept of 'digital dealer'

India's leading online automobile portal CarDekho in partnership with the Federation of Automobile Dealers Associations (FADA) presented the 9th Auto Summit, themed on "Digital Dealer - Accelerate Opportunities."

The biennial conference underlined the standing of the digital ecosystem in today's automobile business. The summit focused on various B2C technologies like virtual showroom and augmented reality platforms along with several B2B technologies solutions like lead management system, branding solutions, digital marketing and other cloud solutions.

Close to 600 auto dealers from all over India and many OEMs attended the event. The speakers in their address to the dealers and the automobile fraternity brought out the necessity of proactive presence in digital space having become imperative for a competitive edge in the digital and communication era. Digital intends to help acquire new customers and provide support in plugging leakages in order to improve productivity and efficiency.