The Delhi Auto Expo 2016 today kicked off with the unveiling of Vitara Brezza, a compact sports utility vehicle (SUV) from Maruti Suzuki, the country's largest car maker.
This will be the first compact SUV from the market leader and it is targeting a volume of two million units by 2020.
The vehicle meets offset and side impact crash test norms which kick in from October 2017. All variants will have a standard driver air bag, while the option of front passenger air bag comes with the base variant itself.
The car has been conceptualised, designed and developed locally using a Suzuki global platform and engine, led by C V Raman, executive director of R&D at Maruti Suzuki. It has been developed at a cost Rs 860 crore and is set to be commercially launched later this year.
The compact SUV will also attract lower excise duty and will therefore be competitively priced as it falls under the sub-4 metre category. Initially to be available only in diesel variant, it may get a petrol engine as well in the future.
Vitara Brezza has been developed with a special focus on the Indian customers, said T Suzuki, president and chief operating officer of Suzuki Motor Corporation, the Japanese parent company of Maruti Suzuki.
Kenichi Ayukawa, managing director and chief executive officer of Maruti said Vitara is Maruti's symbol of 'Create in India'. It offers the style and glamour that was so far missing from the Indian SUVs, he added.
The vehicle is likely to be positioned against the recently-launched Mahindra TUV300 and Ford EcoSport. It may also attract buyers of other popular utility vehicles.
Interestingly, Maruti has retained the name of Vitara, an SUV that was imported as a completely built unit, but had to be discontinued in India due to a low interest and pricing.