Indian arm of the German luxury car manufacturer, Audi, ended the year on a record high with an impressive sales of 10,851 units in 2014, marking the brand's seventh successive year of growth. The carmaker also touched the record 10,000 milestone for the 2nd consecutive year, post becoming the first ever luxury car manufacturer in the country to achieve it in 2013.
Speaking on this, Joe King, Head, Audi India, said, “Audi continues to be the undisputed No.1 in the luxury car market and has remained the preferred choice of luxury mobility for car enthusiasts in India. The sheer acceptance of our brand in this country is tremendous. We believe for Audi, India is a long journey and it’s not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it. Audi is not only the market leader but also has the most sought after performance cars in its range from the Audi R8 V10 Plus to the Audi RS7. Audi offers the widest range of products across the spectrum that makes luxury accessible to every Indian.”
With a sale of 3044 units, the company registered a growth of 17 percent in the last quarter of 2014 (October to December), that is highest ever sales in a quarter in the country.
“We had many firsts in 2014 including introduction of segment first products such as Audi A3 Sedan and Audi A3 Cabriolet and achievement of industry first sales records. We have closed the year at another record high and are now looking forward to an exciting 2015 with limitless luxury in store for India,” added King.
Audi's current model portfolio in India includes the A3, A3 cabriolet, A4, A6, A7 sportback, A8 L, Q3, Q5, Q7, S4, S6, RS 5 coupe, RS 7 sportback, Audi TT, R8, R8 Spyder and the Audi R8 V10 plus available through its vast dealership network across the country.
Source : CarDekho