Hinduja Group flagship company Ashok Leyland, which has partnered with Japanese auto major Nissan to foray into the light commercial vehicle segment, today announced the price of its first product 'Dost'.
The new Dost, a 1.25 tonner light commercial vehicle, is priced at Rs 3.79 lakh (ex-showroom Chennai) for the base variant and Rs 4.39 lakh ex-showroom Chennai for the top variant.
India is a growing competitive market for the light commercial vehicles and today's launch of Dost is a testimony of Ashok Leyland's expertise in the field, Ashok Leyland Chairman Dheeraj G Hinduja told reporters here.
Ashok Leyland started as a car maker making Austin cars. Later, it shifted focus to commercial vehicles.
By partnering with Nissan, the company would be able to offer products which it said are of "Japanese quality offered at Indian cost".
"Since the launch of our first product, we have come a long way and we will be expanding our range (in the light commercial vehicle segment) in the next two years", he said.
The company has appointed 37 exclusive dealership networks for retailing the vehicle and planned to take it up to 60 dealerships by March 2012.
Ashok Leyland has tied up with 10 financing companies for offering the product.