As part of Tata Motors’ elaborate plans to engage with its customers, the Indian auto major organised a rally to celebrate the spirit of Zest. In all, 154 Zests, the compact sedan from Tata Motors’ stable, participated in the rally held in Pune.
In addition to highlighting the advantages of the car, the company and participants managed to create a new Asian record for being part of the largest convoy of a single branded vehicle.
In the rally held on January 17, the participants covered a distance of 21.19km driving in formations of three. The starting point of the rally was at Pan Card Club, Baner.
The rally was the latest in the series of events organised by Tata Motors to connect and listen to its customers, showcase its products and help change public perceptions with regards to its cars. Earlier, a Zest mileage run was organised across 19 cities of India with 665 vehicles participating.