Mercedes-Benz, today announced its strongest sales year ever in its history in India. By registering sales of 13,502 units in the January to December 2015 period, Mercedes-Benz also achieved its highest sales volumes in a single calendar year in India, since its inception. With a growth of 32% (January to December 2014: 10,201 units), this is also the straight third year of growth for the Three Pointed Star in India. (2013: 26%, 2014: 13%).
An unequivocal customer preference of the entire product portfolio, which was the result of a well strategized product offensive, was pivotal in pushing Mercedes-Benzs growth momentum in 2015. The luxury sedans comprising of the CLA, C-Class, E-Class and the S-Class achieved record sales volumes and grew stronger by 42%. However, the SUV portfolio comprising the GLA, GLE and GL-Class, emerged the strongest with 100% growth in the January to December 2015 period. The company also witnessed a strong sales drive from the exclusive and top-end performance brand Mercedes-AMG and the Dream Cars portfolio, which grew by 54%. Additionally, the New Generation Cars continued its success story with a high conquest rate which ensured that Mercedes-Benz remained the preferred choice among the dynamic, affluent and young Indians.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, Mercedes- Benz remains the clear choice of the progressive new customers and our continued success in India speaks for itself. Our success also underlines the impeccable trust we have gained in the hearts and minds of our discerning customers. Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavourable market conditions and a slowing economy. This growth gives us confidence for the future and hopefully with a stable business environment; we can expect the luxury segment growing steadily in the increasingly important Indian market."
Mr. Folger further added, We are happy to witness such a strong growth despite unexpected sales challenges faced in the key markets of Chennai and Delhi. Our efforts are not just limited to sales success or creating a memorable customer experience; but over the years, we have strived to create value to the society and work towards its sustainable development, at large. I am glad that our comprehensive strategy is paying off and we have been able to achieve what we set out for in the beginning of the year."
Source : MotorOctane