|
The lovely breeze blowing from the sea, the warm earth beneath your feet and the clear skies don’t tell you that something sinister simmers in the region. The historic city of Palermo, Sicily, in southern Italy, has seen all kinds of rulers – from Greeks and Romans to Germanic tribes and Byzantines. However, it’s the mafioso that has left a far greater impact on what would be Mario Puzo’s finest work. One could say then, that Audi’s selection of this part of the world to let the media loose on the new Audi A6 had a slightly mischievous intent to it.
Jokes apart, Audi has other plans – some devious, but mostly strategic as far as the new A6 goes. Their use of muscle power is corporate by design – it blows the competition away with what could be the best-in-sector car. They don’t need TNT to be placed under their rivals’ offerings to unsettle them; they leave it to their engineers, designers and marketing men to slug it out in the marketplace. And the first impressions do suggest that Audi may have pulled this one off – rather well.
‘In Sicily, women are more dangerous than shotguns’ – Fabrizio, in The Godfather
Read on - Page 2 - >
|
