With its bullish plans to take its Figo car model to global markets, Ford India is looking at North America, the UAE and South America, among others, for export. The company expects to export at least 10,000 units of Ford vehicles in these countries by the end of this financial year.
Michael Boneham, president and managing director, said, “We have already exported the Ford Figo to South Africa. We expect that it will show similar results in the other markets as well.” He said the company has plans to accelerate its export strategy.
Meanwhile to celebrate the production of the 50,000th Ford Figo, the company launched a Figo road trip campaign, in which a customised Figo will be driven from Chandigarh to Chennai.