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i10 number

10 Nov '07
Text: Srinivas Krishnan
Photos: Pablo Chaterji

Will Hyundai have a hit on its hands with the new i10?

i10 number Shifting into the fifth cog, the i10 gets into cruise mode. At 120 kph and with the tacho needle nestling at 4500 rpm, the new compact from Hyundai is pretty keen on consuming the miles between Jodhpur and Jaisalmer. The roads are relatively empty and smooth, while the integral 2-DIN stereo, for a factory-fitted unit, sounds pretty good too.

We are out in Rajasthan, evaluating and testing this ambitious model from Hyundai. Ambitious because it is only being produced in India for the rest of the world, and also because it has severe competition from a host of other cars, including Hyundai’s own Santro Xing and Getz Prime... well, it fits between the two, actually. The car is clearly an upgrade over the Santro – to call it a 21st century version of the Santro in fact wouldn’t be out of place. Which means it’s safer, built even better and makes life comfortable within, for both the driver as well as all the passengers. And it is more mature when it comes to driving dynamics too.

The needle, in between my meandering, has meanwhile steadily risen upward to 140 kph. I have the highway to myself, so I can take a look around the dash of the i10. The instrument console pays tribute to the Santro’s own mushroom-like unit, but the gauges and lights are quite funky. The rest of the dials and switches are of high quality and I am pleased to note that Hyundai has not raided its existing parts bin for this car. The seats are also pretty unique – they ape the ones made by Recaro and other sports seat manufacturers, by making the head restraint an integrated part of the seat. And overall, they are good enough to keep you comfortable over long drives — the almost 600 km that we spent driving the car was proof enough.

However, the most important part you’ll notice inside the i10 is the placement of the gear lever. It is almost Japanese car-like, sitting high up in the central console, therefore liberating space between the seats. Okay, let me put it in another way. If you place a bottle in the holder provided just below the gear lever, your hands might unconsciously shift the bottle instead of the gear lever... Oops. In real life, it’s not as bad as I just made it out to be, and it is in fact a clever little thing that you’d get used to in no time.

 Credit should be given to that little 12-valve four-cylinder 1086cc unit for keeping the buzz going on the highway. It sounds just a bit stressed but doesn’t show it even while consistently maintaining high speeds. Developing 65.7 bhp at 5500 rpm and 10.1 kgm at 2800 revs, the engine is familiar to the hundreds and thousands of people who swear by the Santro Xing. Only, in this application, it is a wee bit more powerful. This engine is one of the best in the business and combined with that slick five-speed gearbox, is an irresistible combination. The ratios are well-spaced out to extract as much driveability as you can get — in fact, the first three gear ratios are identical to that of the Santro Xing. If you have driven the older Hyundai in the city, you know what a good deal that is. It’s something I noticed while getting in and out of Jodhpur during our i10 drive. The flow of power is even, there is torque on demand and the shifts are kept to a minimum. But shifting gears is also something you wouldn’t mind doing in this car, as the short-throw gear lever is a delight.

Hyundai usually get their small cars bang-on. With the Santro, Getz and now the i10, the critical elements that make a small car buyer happy — a peppy engine, a slick gearbox and an accurate steering — are in place. In this car especially, the motor-driven power steering is a new feature. It runs independent of engine power, which aids in fuel efficiency. That apart, it is easy enough on your hands on congested city streets while it stays quite tight on higher speeds on the highway.

The i10’s driving dynamics are also a level above that of the Santro. Featuring McPherson struts at the front and a coupled torsion beam axle at the rear, the i10’s capability when it comes to handling is best felt while taking on sweeping curves at speeds well above 100 kph. It is perfectly at ease over the long sweepers you encounter on NH114 between the two towns and sticks to its intended trajectory without giving you a hint of the stress it’s taking. Combined with tubeless tyres, the roadholding is better than expected from a car of this dimensions. The ride quality on offer again is better than that of its lower priced sibling, though it was a bit on the bouncy side, especially at lower speeds. I would have preferred if the tyres had a wider footprint and a lower aspect ratio, as Hyundai has opted only for 155/80 R 13s to aid in fuel consumption. Ah, that confounded thing, again. Which I am sorry I can’t tell you about because we went hell for leather with the i10 and it wouldn’t reflect on the true figure the car delivers.

Irrespective of that, the i10 has a lot of things going for it. It is good-looking, well-built, well-engineered with quality bits, has a proven drivetrain and is about as spacious as cars in this category can get. Besides it comes with a
host of variants that suit different sizes of pockets, including ones with ABS and airbags... and for heaven’s sake, a sunroof too! Priced between Rs 3.39 lakh and Rs 4.9 lakh (ex-showroom Delhi), the i10 has all the ingredients to be a hit. No, I don’t think Hyundai will need the expensive Shah Rukh Khan to endorse it.

For a complete road test of the new Hyundai i10, remember to pick up a copy of the forthcoming December 2007 issue of Business Standard Motoring


Comments (28)

Excellent

Posted by K Ravindra on Sat, 17 November 2007 (permalink)
Very well styled, contemporary car, definetely deserve the crown in 'B SegmentCars', will also be able to make Swift run for customers, if competitive pricing is done of its diesel model, launching shortly.

coool!!

Posted by adi dev on Sat, 17 November 2007 (permalink)
gr8 car,but wht it needs is a crdi... hyundai shud nt keep its trump card in da waitin...

Still not there...!!

Posted by Vinay Reddy on Sat, 17 November 2007 (permalink)
Being a successor of Santro in many markets its not a surprise its a good car, as the former is still a very competent car in itself. However, I'm not too sure about the styling. The exterior is OK (its full of unnecessary lines though); however, the interior I have to say is bland and doesn't look modern. When do these Korean companies understand that beauty is in its form and Simplicity. Take for example the interiors of Swift its simple yet striking. Adding too many curves to a lump of clay doesn't make it an art. This new interior design theme that Hyundai has adapted lately is very disappointing. The Verna and Sonata for example which are a very good looking cars from outside are a complete mess inside. Japanese are growing up but Koreans are still not there when it comes to styling.

Winner for sure

Posted by Ajay Bakshi on Sun, 18 November 2007 (permalink)
This Hyundai has all the aspects to become a sure winner.Of all ,the styling both external and internal is very refreshing and will be a crowd puller. Great going Hyundai !!!!

Mr.

Posted by Dhar on Sun, 18 November 2007 (permalink)
The rear look like Clio. They should have replaced exisiting Santro with i10. Maybe a Santro i10 would have been proper. But this is India and it seems some manufacturers has taken an oath to milk us.

Pricey

Posted by vinay Reddy on Sun, 18 November 2007 (permalink)
It is very pricey for its class. It might have some high end kit; but for the same price I can buy a swift with a bigger engine and with almost similar equipment.

How many times?

Posted by Sumit on Mon, 19 November 2007 (permalink)
How many more failures will make Hyundai realise that good cars need to be sold at competent price to make them a success. ABS etc are certainly no longer a luxury meant to be offered only with your high end versions and that too when someone like maruti is doing so already. Great car but will surely fail again becoz Hyundai is no Honda to ask a price for the badge!!!

Mr.

Posted by B V on Mon, 19 November 2007 (permalink)
Folks, Just compare the i10's tech spec with Santro's, what is the length, wheel base for both? it is exactly same for both. Not sure whether is really a brand new platform(for India) or next generation Santro(for non-indian markets).

Mr.

Posted by V.Shrinath on Mon, 19 November 2007 (permalink)
3 Things - One, rear legroom with the front seats pushed to its extreme travel is cramping; Two, the dash-board projecting gear-shift is not ergonomic in city conditions as it puts lot of strain on the upper arm & Three - the worst!! Having a cheap looking beige interior gives a garrish look and feel. Whoever said beige looks rich needs a head-examination. How would a blue exterior with an orangish-beige exterior look? Absurd! Exterior matched interior colouring should be standard. Yes it is PRICEY!!

Nothing Original about It.

Posted by Panda on Tue, 20 November 2007 (permalink)
Hyundai's habit of copying never ends. It may be refreshing to people in India but the Body is a cross between Peugot 203 and Honda Jazz..and the front Logo is a straight lift from 2007 Accord/Civic. It seems Hyundai never gets it right in styling and continues to play second fiddle to the Japanese. However even their high voltage and negative advertising seems to be failing them. The way you guys literally give the game away by praising Hyundai products so greatly and then quietly retreating when they fail in the market, is suprizing though.

test drive i10

Posted by devashis kuthari on Wed, 21 November 2007 (permalink)
I had test driven the i1o all good but the car is crammed from the side compared to santro less leg space for tall people like me....this is the only minus point

Stuffy

Posted by Swami on Wed, 21 November 2007 (permalink)
Definitely, looks are much improved than Santro.I felt it is quite stuffy iinside & back seat cannot be folded fully.It's quite pricey and at that price one can opt for Swift.

nice car

Posted by Jim on Thu, 22 November 2007 (permalink)
i feel that, i10 is a nice car. pleasant interiors. but i dont like the front and rear exterior treatment. it is better than santro, but pricy. But we indians like beige interiors, and will tell that, everything which is beige in colour spells quality. I feel that, i10 wont affect swift, getz, uva sales much, because of lack of space(read leg room). instead, it will affect santro sales more.

A Good Analyst

Posted by Hemant Prabhu on Fri, 23 November 2007 (permalink)
Hi, First of all keep up the good work you are doing of giving us the indepth news about vehicles & Benchmark you have set in aoto magzines. Your analysis came in handy while bying my car also.

Feedback from owners

Posted by RahulR on Sat, 24 November 2007 (permalink)
Hello, Any feedbacks from owners about the milage in city and highways ? Rahul indstocks.blogspot.com

Not for my Eyes.

Posted by Deepak on Sun, 25 November 2007 (permalink)
This Car still reminds me of the ugly and not so good looking Santro, unlike the other small Cars it's rear seat cannot be double folded and it's ride n handling although better than Santro falls way behind the lovely Chevy Spark.

Buy a Sedan (After all Sedan is a Sedan)

Posted by Krish on Tue, 27 November 2007 (permalink)
Who wants to spend so much on an i10.i agree Getz is practical , i10 is not.Theres too much asking cost for Airbags and ABS. One thing is clear Existing small cars owners may never lke to buy it. They can afford a Sedan like Accent or beg,steal,borrow and get cars like verna.. will help in the long run. For people who wants to buy the cheapst version there is no Powerwindwos, central locking,ans you call this as a 21 century launch. These things must be standard.

Kia Picanto

Posted by Nabeel on Tue, 27 November 2007 (permalink)
It's a faelifted KIA Picanto.

This tiny thing goes really fast

Posted by Hrishi on Wed, 28 November 2007 (permalink)
Saw an i10 on the BBY-PUNE expressway on thursday night (22nd Nov 07) going @120 kmph. Was pretty steady for its size.

test drive i10

Posted by sai on Thu, 29 November 2007 (permalink)
interior is excellent, good stability overall very good, but too pricy. I dont understand why hyundai has failed in the pricing. They havent learnt the lesson from Getz failure and the success of swift. Should have been lesser by around 20-25K. If hyundai fails in this it will be on the pricing front. Guys wait for splash to come next year and then decide.

looks like a winner

Posted by Nityanand on Mon, 03 December 2007 (permalink)
from the review its looks like hyundai has winner on hands, and the company would want i10 to work wonders as their recent models havent performed to their expectations. Also hyundai has to watch out for chevy Spark which i think is gr8 overall package and excellent value for money.

Expensive

Posted by blah on Tue, 18 December 2007 (permalink)
The styling cues are good and more practical than the Santro, while more appealing than the Getz. But 4.9 ex showroom for the fully equipped model. You've got to be kidding. You can get a decent sedan for that price. It would have been better if it were positioned as a relatively inexpensive fill to the void created by departure of the Zen. There are many people that are not fans of tall-boy designs.

i10 is Awesome...

Posted by Freddie Baker on Wed, 16 January 2008 (permalink)
I have had the i10 for about a month and I think it is a great car. The gear console is unique for a car in this class, it handles very well (even at high speeds) and I have clocked over 1500 kms on it already with the engine showing signs of durability. Just remember there is no such thing as a "perfect car" - someone will always find some flaw or another. Overall it's a great car to own. If there is one complaint - it's the price. I think it's about Rs.50000 more than what it should be. If you can mentally and financially accept this, then you have yourself a true winner - Trust me...

i10 IS SPEEDY,GOOD CONTROL TO DRIVE

Posted by K I S H O R E on Tue, 01 April 2008 (permalink)
MY NAME IS KISHORE ! I BOUGHT THIS CAR ON NOV 22nd 2007 IN DSC HUNDAI CHENNAI ! ACTUALLY I WENT TO BOOK THE SANTRO CAR SINCE THE RATES R REDUCING, BUT AFTER SEEING THE NEW i10 IN THE SHOWROOM , I DID A TEST DRIVE ! ITS SMOOTH IN DRIVE AND IN COMFORT ! ITS BEEN FOUR MONTHS FROM NOW I HAVE BOUGHT MAGNA i10 CAR ! IN HIGHWAYS THE MILEGE IS 16 KM/LITRE ,BUT IN CITY THE MILEGE IT GIVES ONLY 10 KM/LITRE . THE POWER STEARING IS PRETTY GOOD , EXTERIOR AND INTERIOR IS GOOD ,WHEN THE CAR RUNS ON 120 SPEED ON HIGHWAYS THE GEAR JUST VIBRATES A LITTLE ,THE DOOR LOCKS R NOT WORKING PROPERLY,THE GEAR HANDLE IS THIN LIKE PENCILS . I WOULD GIVE 65 POINTS FOR THIS CAR ! IT IS PRICY WE ALL NOW IT ! I ALSO HAVE A SWIFT CAR ( MY DADS ) ! I HAVE DRIVEN THAT CAR ALSO -SWIFT IS ALSO GOOD CAR BUT POOR IN MILEGE AND PICK UP .1300CC SWIFT IS ALSO LUXURY CAR LIKE i10

wait for i30

Posted by gurkha on Sat, 16 August 2008 (permalink)
hi you guys should wait for the i30...hyundai will rule the market...

i10 drive

Posted by B.K.Mishra on Tue, 23 September 2008 (permalink)
I have purchased i10 in June 08 after goingthrough lots of reports and test driving Santro, zen, i10, wagon R and swift. I find swift is very costly, wagon r and zen cramped for 5 people. Santor is ok, and i10 is new tech though a bit pricy. I am using it for my office to home use and in our place you can travel at 45 to 50 easily. with these i am getting 19 km/l average with premium petrol[ with out A/C on] with A/c i am getting 17 km/l. I have not yet tested the milage on highway. vehicle is good to look at and comfortable. AC is far superior to the AC of zen and wagon R. Only i am afraid about the EPS. If due to Rats the wiring gets damaged and battery gets earthed, EPS willnot work. So all user of Electronic Power steering vehicle should be careful about this and keep your garrage free from rats. I read many people are not getting good milage. may be it is their driving habbit. Try to drive in average 4th gear most of the time and minm 2 km in 5th gear.

Indica vista

Posted by janardahan on Wed, 07 January 2009 (permalink)
buy a indica vista with trusted fiat engine for 2.5 lakhs more space more sturdy body and more bang for your buck in future if you want to upgrade convert it into taxi and make some money from it

Nikhil

Posted by Nikhil on Sat, 10 January 2009 (permalink)
Hyundia i10 is a excellent car. In city driving it returns a excellent mileage of 17km and on highway it has returned @19.23km (total distance covered 422km exclusively on highway). Great car. Don't look for any other nonsense car (even don't think of Maruti A'star). Its value for money in terms of bootspace, legroom (im 5ft 10" tall man).You are relaxed while driving this car as your leg does'nt hit the dash unlike Hyundia Santro. Enjoy Karo car chalao

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