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Take the Q

14 Oct '06
Text: Srinivas Krishnan
Photos: Pablo Chaterji

To celebrate the festive season, we have a blast in Audi's first SUV

Take the Q

Quiz time. Which is the world's most powerful production diesel passenger vehicle? No, it's not the 227 bhp Mercedes-Benz S 320 CDI. No, it's not the 321 bhp Audi A8 4.2 TDI either, but you are close. Think, think. No? I'll give you a clue: it's not a car. Give up? It's the Audi Q7 6.0 TDI Quattro. With a V12 under the hood, and over 500 bhp and 100 kgm of torque, the world's most powerful passenger diesel vehicle is not a car, but an SUV!

Yes, the car you see here is the Q7 all right, but it's not the 6.0 TDI. Half of it, in fact – it's the Q7 V6 3.0 TDI, you see. The world-conquering V12 oilburner seems to me the result of a megalomaniac, kinky German engineer in the Audi skunk works mating two of these V6s late at night, blowing them with two turbochargers and then whipping the whole shebang to produce those ridiculous output figures. 'Ze Q7 today, tomorrow ze A8... bwaaahaha!'

Audi Q7Does that mean that the car that I am piloting now is a compromise? You see, other than that monstrous V12 diesel, the Q7 also comes with a whopping 350 bhp 4200cc V8 petrol. So it was but natural for me to think that this diesel would be a bit of a letdown – especially for a car that's as big as a Volvo B7R bus and just as heavy too. But when I casually glanced at the speedo and saw the needle kissing the 200 kph mark, to say that I was surprised is an understatement. Even with the tell-tale increase in wind and tyre noise at 200 kph-plus speeds, you can hear a pin drop in the car. Well, you can't exactly hear a pin drop because of that plush carpeting, but you get what I mean. We managed to attain 210 kph, and even then, the engine showed no signs of strain. Neither did the rest of the Q7 feel uncomfortable and unsteady, it stayed planted to the road.

The reason for that glue-like stickiness is adaptive air suspension. At high speeds, the Q7 automatically hunkers down, which improves the high-speed dynamics of the SUV and reduces drag, and consequently fuel efficiency (as if it mattered, but still). But more about the ride, handling and the chassis later. Meet one-half of the V12 TDI first. This common-rail turbodiesel V6, featuring double overhead camshafts and four-valves per cylinder, displaces 2967cc to develop 233 bhp at 4000 rpm and 50.4 kgm between 1750 and 2750 rpm. The motor may make itself heard while you start it, but soon it quietens up... of course, you'd have to strain to hear it inside.

The V6 makes the Q7 not only fast, but quick too. It takes just 4.5 seconds to get to 60 kph and 100 kph is attained from standstill in 9.4 seconds. Now that's mighty quick for a vehicle that tilts the scales at 2,295 kg. Unladen! Its strongest point is of course the stunning mid-range. 80-120 kph is dismissed in 7.8 seconds, while 100 to 140 kph takes only 9.4 seconds. Oh, did I tell you it's an automatic? The engine is paired to a six-speed tiptronic that also has a 'dynamic shift programme' and 'sport programme'. Which basically quickens the pace of gear shifts to match enthusiastic driving. If you are missing not shifting the gear lever, tap it to the left and you can have fun like in a manual. Still feeling bored? Don't worry, there's also the paddle-shift option!

We also did a couple of 0 to 100 kph to 0 runs, to find not just how quick it goes, but how well it comes to a halt too. It consistently took 13.5 seconds for this exercise. Many cars and especially dynamically challenged SUVs/MPVs are particularly wild when you do the 0-100-0 test – their engines shut off, they change lanes without you intending to and  sometimes even face the opposite direction of your trajectory. Not with the Q7. It went through the motions, again and again, without losing composure.

On city roads, the Q7 is a bit of a handful, not just for the bulk, but for the initial lag below 1500 revs combined with the mild tardiness of the automatic gearbox. On the highways, the V6 loves to happily stay at around 2000 rpm, when the Q7 munches miles at speeds hovering around 150 to 160 kph. It will keep doing this all day with ease, while you are
relaxing in supreme comfort, listening to music in the Bose stereo.

However, the best part of the Q7 is when you take it to the twisty roads. Car-like handling is something most manufacturers bandy about when talking about their SUV/ crossover's attributes, but Audi's just proven it with the Q7. Yes, its unitary construction means overall safety and better handling, but you don't expect 5-metre long SUVs to behave like sports sedans on ghat roads. But the Q7 belies its bulk and shrinks around you – remember, this SUV is so long that the rear axle going up and down is the speedbreaker you confronted two minutes back. In the adaptive air suspension's dynamic mode (one of five!), you can attack decreasing radius corners at speeds which would normally be considered insane in any other standard SUV. The only giveaway is the tyre squeal, but other than that the Audi sticks to its lane barely giving an inch away.

Audi has given the Q7 double wishbones at the front and the rear, which uses plenty of aluminium, which not only improves ride comfort but the driving experience as well. But more importantly, the Q7 is blessed with the new-gen version of Quattro technology – permanent four-wheel drive with a 40:60 torque split – that allows for such cornering antics. It keeps the SUV stable in spite of the forces that come into play at such situations and that rear-bias makes it much more nimble. Not just Quattro, the secret of the Q7's directional stability is the Audi direct servotronic steering which gives it a degree of precision that's unbelievable in a gigantic SUV. Okay, a lot of electronics go into making the Q7 behave the way it does, but what's wrong with that?

When Audi embarked on making its first ever SUV, expectations were high. It had to be a proper Audi in all aspects – read design, sporty prowess, quality of construction and materials – and it also had to have the attributes of an SUV, that of being able to go off-road and accommodate seven people in comfort. With the Q7, they have managed to pull it off. It's one of the best looking SUVs around, while the front end makes people give way instantly, the rear seems to belong to a concept car. But it's the classic Audi roof arch and the chrome surround that give it that sporty look and hides the bulk effortlessly. Not just that. It's comprehensively packaged in terms of safety equipment and luxury |features. If you have over Rs 65 lakh to spend and are looking for the best SUV on sale in the country today. Any questions?

Comments (19)

Q7 rockzz

Posted by kshitij on Sat, 14 October 2006 (permalink)
great!!! wish i had this kind of money to own it.

President

Posted by Nayak on Sat, 14 October 2006 (permalink)
If you want to spend that kind of money on a SUV, stick to BMW X5, Volvo XC90 or Lexus RX 350. Audi’s (VW) are notorious for their faulty subsystems and poor quality. In India you will be stuck with this white elephant as you will have difficult time to get it fixed. Also, Audi in general will blame customers for improper handling of the equipment rather than fix the problem under the warranty. Good luck!

..

Posted by Kshitij on Sat, 14 October 2006 (permalink)
well the first para said it all.. its a monster allright.. a beautiful that is.. !! i wont mind a test drive even if i cant wheel one yet, as if they'll check my bank balance..!! great article...!

q7 is rockerrrrrrrrrrrrrrrrrrrr

Posted by aniruddh on Sat, 14 October 2006 (permalink)
the q7 is one of the most powerful suvs in the world it is the best looking, best riding and overall one of the best cars ever. your mag has cone a good job covering it. but theres an advice for pablo that more pics of the car should be there which were missing. but a ggggggggreeeeaaaaaaaatttttt job done by you all. hats off to you!!!!!!!!!!!!!!!!!

q7

Posted by DR G on Sat, 14 October 2006 (permalink)
"Okay, a lot of electronics go into making the Q7 behave the way it does, but what's wrong with that?" You obviously haven't owned an Audi before. Audis are great to drive, but be prepared to spend every weekend at the garage, spending most of your paycheque, or at least wasting a lot of time if u have warranty. The electronics in the car are horrendous, after all Audi is made by VW. However, for a test drive the Q7 is great.

Why SUV?

Posted by Sreenath on Sun, 15 October 2006 (permalink)
I've always found SUVs an extravagance that is hard to justify. How many SUV owners really go off-road? If you're a serious off-road lover then an SUV wouldn't really serve the purpose now, would it? The BMW X5 has been called by many auto journos as the best SUV of them all but that is precisely because BMW has limited its off-road capability to improve its on-road manners!

Q7 : ( Not for India

Posted by Aravinth on Mon, 16 October 2006 (permalink)
This car is definitely not for India. With so much of electornics under hood...Whn sumtng goes itz very difficult to find mechies to fix it. Even an engineer in india wudnt be able to do it. Forget q7 for people over here get stumble by simple ECU controlled engines.... May be if u r a conossieur(with hell a lot of black bucks to blow) and wanna add q7 in ur inventory, then Yes. Own IT !

Ferrari

Posted by 275GTB on Mon, 16 October 2006 (permalink)
Well the Q7 does have a lot going for it. Looks, the rings, the tech and the novelty. But look at it from the point of view of the Indian consumer. A SUV buyer is looking at least the following criterion:transport 5 in comfort and 3 shoved in the last bench in moderate comfort. Auto trans, Electronic Climate control, Sun roof(s), Air-damping, reliability and some off-road capability. I was looking at the ML350 and I was shocked to see that the price of 60+Lakh has every luxury feature an option! So I looked instead at the Landcruiser Prado which has everything standard at 45L on road. Yes, it may not be the 3-pointer, but it's still a mighty competent, extremely reliable SUV with Service Support all over India. And 3 years down the line, I’ll still get better resale. Indian consumers will always want a VFM product balanced with brand image, reliability and resale, which only leads me to believe that the Q7, X5 & the ML are nothing but company image-boosters for these brands in India.

7-Seats??? what for??

Posted by Vinay Reddy on Tue, 17 October 2006 (permalink)
Its an amazing looking SUV. Hats-Off to Audi for coming up with such a clean design. But one question bugs me always with such SUVs, Why do we need 7 seats??? Reducing the no of seats improves everything from performance (low weight) to efficiency to extra space for 5... I really dont understand why few manufacturers think, people buy SUVs because to carry as many ppl as possible.

But not better than GL450

Posted by Durga Kothapalli on Fri, 20 October 2006 (permalink)
I saw the Audi Q7 & Merc BNZ GL450 both before buying one. and finally bought the GL450. see the Car & Driver (top auto magazine in USA) comparision.... here... http://www.caranddriver.com/comparisons/11506/2007-audi-q7-42-quattro-vs-2007-cadillac-escalade-awd-vs-2006-infiniti-qx56-4x4-vs-2007-lincoln-navigator-4x4-vs-2007-mercedes-benz-gl450-4matic.html

Q7 is a rockerrrrrrrrr

Posted by Aniruddh on Sun, 22 October 2006 (permalink)
The q7 is the most powerful car errr........suv in the world. Its one of the most good looking the best riding and is one of the the best production vehicle in the world. But let me tell you something what i think that according to the shape and size of the suv i do not think that the q7 is a good off-roader, this point should have been kept in mind as it is so called an suv. Thats what i think but your mag has done a ggggrrrreeeeaaaatttt job testing it. It would have been better if you had got the big bos of them all the 6.0. But i again say a great job by the people at audi as well as at your place. Hats off to both.

T-jazz

Posted by 1 eel on Mon, 23 October 2006 (permalink)
HEY WHERE U LOOKING AT ---> THE MIGHTY BEAST IS STARIN AT U IN THE FACE. THE AUDI Q7 IS THE BEST I MUST SAY. DONT LOOK AT THE IMAGE OF THE COMPANY, BUT AT THE PLEASURE YOU WILL BUY WITH IT. BMW AND MERCEDES HAVE NAME BUT NO GAME. THEY BUILD VEHICLES WITH LEAST INTEREST OFF LATE BECAUSE THEY KNOW THEY WILL SELL, SIMPLY BECAUSE THEY HAVE THAT BRAND IMAGE. BUT HAS ANYONE GONE INSIDE THE ENGINE TO SEE WHAT MAKES IT CLICK..NOTHING!!! JUST A FANCY NAME. BUSINESS MEN IN INDIA ARE INFACTUATED WITH THE WORD 'MERCEDES', THEY DONT USE THEIR MONEY FOR COMFORT, BUT ONLY IMAGE. MERCEDES LOOKS LIKE A FEMININE MOBILE NOW, THOSE GIRLY GRILLS AND SOFT BODY IS GOOD AT THE AUTOSHOW ONLY. AUDIS HAVE THE LOOK OF A BEAST, THE DRIVE OF A PANTHER AND THE SPEED OF A CHEETAH. NOW THATS WAT TURNS ME ON.

Purchase Power

Posted by Felix Christopher on Tue, 24 October 2006 (permalink)
It is evident indian automobile market is maturing to accept products like Audi Q7 SUV. With fantastic power, torque & design it will make co-germans DC & BMW to revamp their marketing statergy .ARAI & other apex bodies to suggest government to make road for these future automobiles.

Q7 on Indian Roads

Posted by T-jazz on Thu, 02 November 2006 (permalink)
Apparently the Indian Govt has decided to wake up from their sleep and do something that is useful for the country. Planning on making Mumbai into a world famous city ? Once the roads are revamped and separate roads build for BEST buses (dont know after how many decades this will happen) we will surely see a lot of autobahn action on our roads. Thats the perfect time for the mighty gods to get into the zone ...we're talking bout the big ones. We will surely see a lot of BMWs, Audis, Mercs, Lambos...maybe. Our country is going at the speed of the dodge viper when it comes to development. Until the govt actually takes initiative of the roads and infrastructure here and also the lane rules like how it is abroad, we will never see beautiful cars on this road. Once this issue is solved we'll surely see the might Q7 and other SUVs following.

query

Posted by Angath krishnadas on Sat, 11 November 2006 (permalink)
hi could u please tell me when is the toyota fortuner going to release please reply fast

Off/On road ability and Audi reliability

Posted by Istopfornothing! on Sun, 26 November 2006 (permalink)
Thanks for the quick overview of the Q7, I have been driving fairly long distances in India in a Toyota Prado and in the US in a BMW(330XI) and Audi(S4), forget the naysayers on this page, Audis have come a long way and their diesels are the best in the business. Sure my Prado is reliable and has decent resale value,(but lacks low end torque, and the petrol engine sold in India is underpowered) but who gives a crap at this pricepoint? I am more interested in the ability of the vehicle to devour long distances, brake in a hurry(for the odd buffalo) and swerve around half witted bus/truck drivers on our brilliant(!) roads, try pulling those stunts in a X5 with 2 wheels on the shoulder. (yeah I have pal and the X5 is all show and no go on soft mud!) I for one would seriously consider a Q7. If any of the BSM readers want a brilliant off-roader get the iForce-Gurkha, for a real SUV try the Prado(used, overpriced when new), avoid Mercs. as they have QC issues.

Toyota Fortuner Launch in India

Posted by Manoj Kumar Mech on Thu, 14 December 2006 (permalink)
Any idea when Toyota India is launching their FORTUNER SUV ? Expected pricing, if manufactured in India, as per theit IMV project plans ?

Mr

Posted by NT on Thu, 25 January 2007 (permalink)
I looked at the Merc ML but came to the view that in India Mercedes has become the motoring equivalent of the Omega Constellation - very nouveau. BMW great but model change in the offing and very harsh ride in the X5 (and cramped for 5 people). I ultimately bought the Prado. Space, quality, reliability, service. Its been 1 year and I have not had a day of regret.

q7

Posted by deep on Thu, 18 October 2007 (permalink)
This article has everything i wanted to know about the Q7.But I have a question.Can you please tell me the dimensions of the Q7 and the size of the rim(standard).And what is the price gonna be on road.

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All the content posted under the 'Comments' category are made by the readers of Business Standard Motoring, unless specified otherwise. Business Standard is not responsible for the opinions of the readers and the content posted by the readers are not representative of the views and opinions of Business Standard.
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